About Lavazza Group
Lavazza, one of the 100 most prestigious international brands according to the Reputation Institute, is ranked ninth in the world in the Corporate Responsibility field in the Global CR RepTrak Ranking 2019, also achieving first place in the Food & Beverage sector and among Italian companies. Lavazza invented the principle of blending in its early years, i.e. mixing coffees from different geographical origins, which is still a key feature of most of its products today. Lavazza has been producing and marketing portioned coffee systems and products for 30 years and was the first Italian supplier of espresso capsule systems. Lavazza's activities cover all its business areas, such as At-home, Away-From-Home and Office Coffee Service, always with a particular attention to innovative technologies and systems.
Lavazza has been able to increase brand awareness through important partnerships that are precisely in line with its internationalization strategy. This concerns the sports sector, with the support of Grand Slam tennis tournaments, and art through partnerships with prestigious museums, including the State Hermitage in St. Petersburg.